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About

I’m a multidisciplinary designer and illustrator based in the Bay Area with 20+ years of experience across brand identity, web design, and print production. I’ve led creative for in-house teams, including work at Salesforce, Quantcast, and Pokémon.

Whether I’m building scalable design systems, launching internal brands, or creating illustrations, my goal is always the same: make the idea feel clear, thoughtful, and alive.

Places I've Worked

Quantcast logo
Salesforce

A cloud-based CRM platform that helps businesses manage sales, marketing, and customer relationships where I designed event assets and developed character-driven branding.

Quantcast logo
Quantcast

A data-driven advertising analytics company where I evolved the brand identity and created marketing, create marketing assets, and develop educational content.

NextLesson logo
NextLesson

An ed-tech company where I developed a scalable illustration system, creating character templates and assets to enhance K-12 educational content across web, print, and curriculum materials.

Pokemon logo
The Pokémon Company International

A brand management subsidiary where I designed marketing assets, packaging, and promotional materials to support product launches and global campaigns.


Now

  • Billboard artwork going up in May in North Beach
  • Working at Salesforce on events and designing characters!
  • Building an Etsy biz with AI generated art.
  • Learning conversational Cantonese.
  • Tinkering with 11ty for building simple websites.

Updated: Apr 2025

Past

  • Participated in Art of the Game, an NBA All Star art show.
  • Participated in Inktober!
  • Illustrated 2 children's books, Tiger Tiger and Monkey Mo.
  • Drew caricatures at Six Flags Great Adventure.
  • Made Darth Pickle, where I host code projects
  • Studied Graphic Design at Rochester Institute of Technology.
  • Grew up in NJ, lived in Rochester and Brooklyn.
  • Can solve a Rubik's Cube >1m.
  • Pandemic hobby: sewing dopp kits.
  • I finally beat the game Sekiro.

Things Making Me Happy

iPad Mini
neon signs
agave plants
Evergoods
Procreate
noodles
Obsidian MD
Sekiro
Midjourney
wimmelbooks
black cats
Pokemon Emerald Rogue
Balatro
Chastity Belt
FromSoft
Shogun Showdown
Vespas
Figma
italian subs
Sawayama Solitare
bookbinding